Customer demands are becoming increasingly heterogeneous and dynamic [1, 2]. To meet individual demand preferences, companies shorten product life cycles and differentiate their offerings. The retailer Zara, for instance, can bring a new item of clothing from design to sale within 15 days [2]. This development requires consistent customer focus within the company that goes beyond marketing [3]. The aim is to respond promptly to changing customer needs [4]. Accordingly, the supply management function is gaining in relevance [5, 6]. Supply management has traditionally been seen as a function focused on …
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Potentials: Resource Efficiency
Solutions: Logistics Logistics Technology
