Barriers for Product Configuration Tools in Automation Industry

An Empirical Survey

JournalIndustrie Management
Issue Volume 19, 2003, Edition 1, Pages 25-28
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Abstract

CRM manages customer interactions in marketing, sales and service. Based on an empirical survey the barriers for product configuration software to support the sales process in the automation industry are presented. In this industry, CRM systems are currently primarily employed for the optimization of after-sales services.

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