Companies Boost Success with Product Configurators

JournalIndustrie Management
Issue Volume 19, 2003, Edition 1, Pages 37-40
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Abstract

This article describes modern product configurators in the area of high variant and complex products. Next to being a tool for external sales force, product configurators are introduced as a modern e-commerce medium for product presentation on the internet. Their relevance as a back office interface between CRM and ERP systems is illustrated.

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