Industrial Subscription Business Models

How Several Players Benefit in a Subscription Ecosystem

JournalIndustrie 4.0 Management
Issue Volume 38, 2022, Edition 6, Pages 63-66
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Abstract

Following the success of subscription models such as Netflix or Spotify in the IT and multimedia sector, the implementation of Industry 4.0 is increasingly creating the conditions for offering comparable models in the industrial context. Accordingly, pioneers are offering subscription models for printing machines, compressors or locomotives, for example. Providers do not act alone, but are supported in the design and implementation of the subscription offer by various players such as financiers, insurance companies or digitization service providers. This creates what is known as a subscription ecosystem. This article sheds light on these ecosystems and shows to what extent which players can participate in industrial subscription models. Depending on customer acceptance of these models, a wide variety of companies have the opportunity to benefit from the subscription trend and to tap into new markets and customer groups

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