The complexity of logistic networks and systems is growing in today’s globalized world. Consequently, there is a rising demand on digitalization in this sector in order to gain a competitive advantage on the market. This paper introduces policy instruments suitable to boost the demand for uptake of information and communication technologies (ICT) in the logistics sector. Experts and stakeholders have been consulted on this topic and an EUwide survey has been launched. The consultations indicated barriers for the implementation of relevant technologies and showcased the appropriate demand-side policy measures able to overcome these barriers, thus motiva-ting companies to digitalize. As a result, several instruments to boost ICT-implementation in transport and logistics were recommended to the policy makers.