Due to the high requirements of customers, logistics service providers are getting under pressure to improve their processes more efficiently and economically. In this context, the advancing automation and digitalization in all industrial sectors are producing a multitude of innovative solutions which will help solving the problems mentioned before [1]. The resulting sociotechnical systems created this way are often not in the focus due to the new technology. In this study, a project procedure will be presented as a recommendation which will help to introduce an innovation − in this case especially for an automatic guided vehicle− in consideration of the aspects of socio-technical systems.