Autor: Helen Mödinger

Fast-pacing technologies force companies to improve their flexibility. Fluctuating demand and volatile markets require high reactivity. Due to Industry 4.0 and globalization, communication in companies is becoming increasingly important. Social networks can be used to improve the efficiency of in-house communication and create a connection to partners and customers. This paper discusses how social networks can support corporate communication internally as well as externally, with a focus on logistics and production. In this context, practical examples are shown and a self-developed model is presented.