Autor: Sebastian

Implementing Greener Logistics

Implementing Greener Logistics

Ökoeffiziente Logistik mittels Target Costing
Wolfgang Kersten ORCID Icon, Sebastian Brockhaus, Sebastian
Following increasing public demand, sustainability is currently on the agenda of every company. In particular for logistics, environmental considerations play an important role today. This manuscript will put forward the concepts of “green” and “greener” logistics and highlight the differences between the two. “Greener logistics” encompasses all approaches dedicated to increasing the resource efficiency of logistics processes. In this article a practical guide to implementing greener logistics will be outlined. In order to ensure customer focus, a target costing approach is suggested. Practical relevance is demonstrated with a case study.
Industrie Management | Volume 27 | 2011 | Edition 6 | Pages 57-60
Evaluation of Quality Strategies Considering Customer Satisfaction

Evaluation of Quality Strategies Considering Customer Satisfaction

Sebastian, Nils Gamm, Carsten Schwab, Stefan Zeibig
Due to the global harmonization of product quality it is essential for a firm’s success to pursue a quality strategy that balances the trade-off between customer satisfaction and quality costs. For selecting an appropriate quality strategy it would be necessary to include risk considerations and customer satisfaction into strategy evaluation approaches. However, current methods do not integrate these customer related effects. This article presents an approach for calculating the value added by quality strategies integrating risk considerations and customer satisfaction as a major success factor.
Industrie Management | Volume 26 | 2010 | Edition 4 | Pages 45-49