Evaluation of Quality Strategies Considering Customer Satisfaction

Due to the global harmonization of product quality it is essential for a firm’s success to pursue a quality strategy that balances the trade-off between customer satisfaction and quality costs. For selecting an appropriate quality strategy it would be necessary to include risk considerations and customer satisfaction into strategy evaluation approaches. However, current methods do not integrate these customer related effects. This article presents an approach for calculating the value added by quality strategies integrating risk considerations and customer satisfaction as a major success factor.