Autor: Sebastian Brockhaus

This article demonstrates results of a qualitative study in the consumer goods industry. The study shows that translating sustainability into measurable and actionable requirements is a crucial prerequisite for developing products that are more sustainable and successful in the marketplace. However, most companies still struggle with this translation due to a lack of codification of sustainability in their development process.

Following increasing public demand, sustainability is currently on the agenda of every company. In particular for logistics, environmental considerations play an important role today. This manuscript will put forward the concepts of “green” and “greener” logistics and highlight the differences between the two. “Greener logistics” encompasses all approaches dedicated to increasing the resource efficiency of logistics processes. In this article a practical guide to implementing greener logistics will be outlined. In order to ensure customer focus, a target costing approach is suggested. Practical relevance is demonstrated with a case study.