Autor: Jürgen Mazarov

The governance of generative artificial intelligence (GenAI) usage is often described as a formalized reporting system. This neglects the early-stage mechanisms of coping with ethical challenges during the GenAI implementation period. Exploratory empirical findings from the Ruhr area reveal that managerial communicative practices serve as a substitute for missing institutional structures, particularly at an early stage of GenAI implementation in SMEs.

AI opens up entirely new forms of value creation, but most business model tools have not kept pace. They overlook both the strategic potential that AI holds and the ethical challenges that it introduces. This study introduces a dual-card toolkit that helps interdisciplinary teams design AI-enabled business models with built-in ethical reflection. The key insight: to harness AI responsibly, we must rethink how we innovate, starting from the business model itself.