In the context of risk management the demographic change is reflected in demand and environmental risks. On the one hand, the requirements of products’ target groups are changing. On the other hand, the labour bottleneck is increasing due to the shift in population and age structure. When choosing strategies and measures for dealing with the demographic change in supply chains, companies should consider organizational as well as technological and personnel management-related aspects. In this connection, the integral examination of the complete product line as well as the company’s and the supply chain partners’ development of capabilities are essential.