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Digitalization Meets Marketing – Successful Lead Management by Marketing Automation

Digitalization Meets Marketing - Successful Lead Management by Marketing Automation

Erfolgreiches Lead Management durch Marketing Automation
Uwe Hannig
Finally digitalization reaches marketing and sales in Germany. Automation of recurring tasks and activities facilitates both increases in process efficiency as well as a rise in effectivity of decisions made in these functions. German researchers and enterprises are not as deeply engaged in this topic yet as their US and British counterparts. However, this will change rapidly. As a consequence of the changed searching and buying behavior of individuals and organizations, the utilization of marketing automation tools will be inevitable for future market success.
Industrie 4.0 Management | Volume 33 | 2017 | Edition 3 | Pages 40-44
Approach for an Agile Modification Management in Plant Engineering

Approach for an Agile Modification Management in Plant Engineering

Alexander Gellermann, Alexander Fay ORCID Icon
Workflowmanagementsystems promise significant improvements for the modification management. Unfortunately, there is a lack of potential for optimisation because of the process characteristics in plant engineering projects. To close the gap it is necessary to create further requirements for an agile modification management. This article shows the important requirments and an approach for implementation.
Industrie 4.0 Management | Volume 33 | 2017 | Edition 3 | Pages 49-53
Occupational Health and Safety in Industry 4.0

Occupational Health and Safety in Industry 4.0

Stefan Süß ORCID Icon, Ines Catharina Wulf, Ulrike Körner
As a result of digitalization, the dynamics and complexity of our work environment are continuously expanding, facing employees with increasing man-machine interaction and constantly changing work activities. This technical progress might introduces us to new or altered psychological strains for employees. Results of half-structured interviews show that digitalization leads directly and indirectly to new psychological strains. In order to prevent potential health consequences, it is crucial to consider new dimensions such as flexibility and monitoring in the work place risk assessment.
Industrie 4.0 Management | Volume 33 | 2017 | Edition 3 | Pages 26-30
The Industry 4.0 Life Cycle

The Industry 4.0 Life Cycle

Identification and assessment of supply chain risks due to digitization
Jan Niklas Dörseln, Timo Klünder, Marion Steven
The digitalization is not only the basis of new business models, smart products and innovative services but also a source of uncertainty. This uncertainty about the economic benefits presents a major implementation barrier. To digitize the german production site until 2025 a reduction of risks is mandatory. The developed life cycle model of Industry 4.0 supply chain networks supports a transparent evaluation of risks. Findings show that there exists a gap between perceived and real risks. For a successful transformation, companies need to overcome those barriers.
Industrie 4.0 Management | Volume 33 | 2017 | Edition 3 | Pages 68-72
Augmented Reality in a One-of-a-kind Production

Augmented Reality in a One-of-a-kind Production

Potenziale der Informationsversorgung in der Unikatfertigung
Axel Friedewald, Philipp Halata, Nikolaj Meluzov, Hermann Lödding ORCID Icon
The one-of-a-kind production often is characterized by a high share in manual work. Information gathering requires an essential percentage of the workers time. The article shows as Augmented Reality can help to reduce the efforts of information gathering and to increase productivity.
Industrie 4.0 Management | Volume 33 | 2017 | Edition 3 | Pages 7.10
Digitalization of Reporting, Documentation and Certification Processes

Digitalization of Reporting, Documentation and Certification Processes

Ein innovativer Ansatz am Beispiel der Lufthansa Technik AG
Sven Borchert, Wanja Wellbrock
Due to high safety requirements of the aviation industry, the appraisal and documentation of all repair processes, including the final certification of the affected components play a central role. The documentation of all parts of the workflow including materials and machine process parameters as well as the obtained test results leads to inefficient processing times and high costs. To address this problem, Lufthansa Technik AG Hamburg launched the project “Installation of a plenum production” and illustrates how an extensive digitalization and automation of the underlying processes can lead to a reduction in processing time of up to 70%.
Industrie 4.0 Management | Volume 33 | 2017 | Edition 3 | Pages 35-39
Digital Transformation of Business Model

Digital Transformation of Business Model

a Practical Approach for the Successful Design of the Digital Transformation
Daniel Schallmo, Klaus Lang, Manfred Plechaty
The digital transformation of business models plays a special role, because business models contain different elements, which can be digitally transformed. The complexity of production and logistics systems generates the demand for robust and error-resistant control options in the pursuit of corporate objectives. The control of production and logistics systems, especially, is often inadequately managed with methods of exact mathematical specifications alone. The objective of the following contribution is to define introduce a roadmap, including some examples for some instruments.
Industrie 4.0 Management | Volume 33 | 2017 | Edition 3 | Pages 78-82
Digitization of SMEs – How Digitized are They?

Digitization of SMEs - How Digitized are They?

Wie digitalisiert sehen sich die Unternehmen und wie digitalisiert sind diese tatsächlich?
Marko Ott, Christian Leyh
Due to an ongoing digitization of everyday life and fast changes in the business environment, enterprises face numerous external and internal challenges. In order to stay compe-titive, enterprises, especially SMEs require an effective use of information and communication technology (ICT) as well as a deep understanding of ICT in general and in digital innovation in particular. In this paper, we reveal the self-assessment of 24 companies regarding their own digitization level and ICT use as well as regarding further aspects, challenges and requirements regarding the complex topic of digitization.
Industrie 4.0 Management | Volume 33 | 2017 | Edition 3 | Pages 21-25
Developing the Textile Smart Factory

Developing the Textile Smart Factory

How Digitization Changes Textile Production
Egon Müller, Ralph Riedel ORCID Icon, Michael Bojko, Nadine Göhlert, Sten Döhler, Andreas Merkel
Shaping intelligent production environments is one core element of Industry 4.0, but has progressed differently in the various branches. While concepts are well advanced in automotive, SMEs within textile industry still need assistance. As demands on individualization and responsiveness are increasing, a Smart Factory for textile SMEs must be designed. The futureTEX consortium therefor is working on shaping a textile Smart Factory and implements it prototypically by using demonstrators.
Industrie 4.0 Management | Volume 33 | 2017 | Edition 3 | Pages 73-77
Design of Future Work Systems – Challenges for Human-Machine Interaction

Design of Future Work Systems - Challenges for Human-Machine Interaction

Herausforderungen der Mensch-Technik-Interaktion
Michael Schenk, Tina Haase, Alinde Keller, Dirk Berndt
Assistance technologies are an approach to support skilled workers in their work processes that are currently changing under the influence of the 4th industrial revolution. They aim at reducing physical and psychological stress by processing the big amount of decision-relevant data in a way that it serves workers for their decision-making process. Work places need to be designed in a way that they encourage learning and competence development and that involves future users in this design process.
Industrie 4.0 Management | Volume 33 | 2017 | Edition 3 | Pages 63-67
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