Autor: Daniel Lupp

Compared to traditional AI systems, generative artificial intelligence (GenAI) introduces user-dependent characteristics that create unique challenges for AI governance in organizations. These challenges are particularly tied to human factors, such as employee attitude, awareness, and skills, which are often neglected by existing governance frameworks. This qualitative case study examines how a manufacturing organization implemented GenAI governance mechanisms to foster the responsible use of this technology. The findings reveal that organizations should adopt a holistic approach, combining structural, procedural, and relational mechanisms to address employee-related aspects of GenAI governance. As a result, this study contributes to the growing field of GenAI governance and provides practical insights for its responsible use in organizations.

The integration of AI in Industry 4.0 is steadily increasing. Applications include both single-purpose and generative AI systems in operation practices as well as training approaches. In addition to the technical challenges posed by these systems, organizations need to assess, plan and support the organizational changes associated with technology integration.