Due to shortening product life cycles, complex supplier networks and an increasing number of parties involved, the decision making process has become both more critical and more difficult. The complexity and dynamics of the ramp-up phase make it necessary to not try to concentrate the decisions in on hand, but rather distribute decisions among decentralized yet competent decision makers on-site. It is, however, necessary to provide the decentralized decision makers with the basis and the capability of decision making, and a joint target system to ensure optimal outcome. The paper presents a heuristic approach to design and operate production ramp-up appropriate to stable and efficient ramp-up processes.