The challenges facing production in the 21st century are multifaceted and complex. In particular, the consequences of global warming have fundamentally changed the conditions for modern production. In dealing with these challenges, the circular economy is seen as having great potential. This article develops a strategy for the successful implementation and realization of the circular economy for a climate-friendly production. For this purpose, a holistic circular product lifecycle is developed, along which circular strategies are systematically identified. The concept is illustrated by a practical example of a smartphone manufacturer.