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integration of production and services

Product-Service Value Bundles as an Emerging Prospect for Vendors of ERP Systems

Product-Service Value Bundles as an Emerging Prospect for Vendors of ERP Systems

Jörg Becker ORCID Icon, Ralf Knackstedt, Martin Matzner, Tim Kröger
Enterprises increasingly seek to differentiate from competitors by offering complete solutions in form of aligned goods and services. Effectively and efficiently offering such integrated solutions (also referred to as hybrid value bundles) requires an integration of production’s and service unit’s data and processes. Supporting the required data exchanges and providing novel functionality opens up new vistas for vendors of ERP systems.
Industrie Management | Volume 24 | 2008 | Edition 5 | Pages 69-73
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