Due to accelerating innovation processes, shorter product life cycles, and a broader range of products the ramp-up management in the automotive industry has become more and more important over the last years. Within this process the launch support process has to ensure the meeting of the quality expectations of the costumers right from the start. The article discusses the requirements of an efficient product launch process, stressing the importance of fast and sustainable knowledge management.
Industrie Management | Volume 20 | 2004 | Edition 4 | Pages 9-12
