Many manufacturing companies want to become solution providers. Unfortunately, they have not extended their service offering systematically. They also have not built up the required capabilities in the company. The article describes how companies can find the right breadth of service offering and the required competences by analysing the customers' processes and needs. The article serves as a guideline for managers to extend and implement the service offering.
Industrie Management | Volume 20 | 2004 | Edition 5 | Pages 17-20
