Basic Essentials of Strategic Service Management

Defining the Breadth of Service Offering

JournalIndustrie Management
Issue Volume 20, 2004, Edition 5, Pages 17-20
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Abstract

Many manufacturing companies want to become solution providers. Unfortunately, they have not extended their service offering systematically. They also have not built up the required capabilities in the company. The article describes how companies can find the right breadth of service offering and the required competences by analysing the customers' processes and needs. The article serves as a guideline for managers to extend and implement the service offering.

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Potentials: Services
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