Strategic Marketing of Industrial Service Networks | 
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| Journal | Industrie Management |
| Issue | Volume 24, 2008, Edition 2, Pages 31-34 |
| Share | Cite | Download |
Abstract
Processes of profound change are taking place in industrial manufacturing and the service sector, both nationally and internationally. If they are to be or remain competitive, enterprises must be able to adapt and evolve. These new demands are creating particular potentials for planning service providers to apply and offer their know-how as a service worldwide. Above all, the opportunity resulting from supplying services for the complete factory life cycle can be used to develop new customers and markets. Strategic marketing also enables a network of SME to carry out projects worldwide.
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Potentials: Globalization Strategy
