Open Innovation - Making Use of the Creativity of External Partners

JournalIndustrie 4.0 Management
Issue Volume 32, 2016, Edition 1, Pages 34-37
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Abstract

The difference between Open and Closed Innovation is that external partners can get actively involved in all stages of the value added process and are not limited to being mere idea generators. Whilst finding solutions for their own problems and needs, creative individuals or groups of individuals can play an active role in the development of innovative products featuring new functional and design elements. In addition, Open Innovation provides further benefits in the field of image building and innovation marketing.

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Potentials: Business Models Innovation