Today the developments within the area of mobile business and mobile commerce influence marketing, sales and maintenance of products and services to a high degree. On the other hand mobile technologies offer new possibilities like: personalisation, localisation, interactivity, ubiquity, comfort of transactions and emotionalisation. But how can these new applications of mobile business be supported in order to structure a company’s internal processes in a more effective and efficient way as well as to increase the customers’ acceptance and customer orientation? A promising possibility is the usage of innovative mobile devices and the investment in new technologies, e.g. Augmented Reality, to meet these demands.
