Mobile Added Values - Direct Usage of Mobile Technologies in Industry | 
|
Gezielter Einsatz von mobilen Technologien im industriellen Umfeld
| Journal | Industrie Management |
| Issue | Volume 23, 2007, Edition 4, Pages 49-52 |
| Share | Cite | Download |
Abstract
Today the developments within the area of mobile business and mobile commerce influence marketing, sales and maintenance of products and services to a high degree. On the other hand mobile technologies offer new possibilities like: personalisation, localisation, interactivity, ubiquity, comfort of transactions and emotionalisation. But how can these new applications of mobile business be supported in order to structure a company’s internal processes in a more effective and efficient way as well as to increase the customers’ acceptance and customer orientation? A promising possibility is the usage of innovative mobile devices and the investment in new technologies, e.g. Augmented Reality, to meet these demands.
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Potentials: Business Models
Solutions: Process Management
