social issues

This article outlines the results of ten expert interviews on the use of machine learning to promote corporate sustainability and then compares them with relevant literature. The study shows that economic factors drive the use of machine learning, the introduction of which is initiated by both top management and specialist departments. However, grounded strategies for implementing machine learning are rarely available and use cases are often based on supervised learning. The environmental impact (the reduction of emissions, for example) outweighs the social impact, though quantification is difficult. Additionally, a lack of trust, expertise, and communication hinders the adoption of machine learning, while some technical challenges regarding data requirements also pose problems.