new service development

Despite the increasing importance of industrial services, they are frequently developed unsystematically and often do not meet needs and expectations to guarantee a successful market launch. The increasing competition in many service markets emphasize the need for systematic analysis of all requirements, meaning to continuously develop innovative services that meet exactly with requirements of customers, employees, management and other stakeholders. This paper introduces a systematic process to analyse requirements within the process of new service development.

In recent years, services increasingly became a subject in research as well as in practice. In comparison with product development new service development often is dominated by intuitive action. Therefore there is a huge potential for optimizing the development procedure in terms of a determination, quality and customer focus. This article introduces an approach for service development that is based on a methodical approach. It is shown, how the complex task of service development can be simplified.