Innovation

Today, innovations are perceived as the crucial factor for economic growth and employment. Companies investing heavily into research and development for technologically innovative products seem to have a competitive edge. This finding is empirically proved. However, further promising innovation strategies do exist. Based on a survey of 1450 companies of the manufacturing sector this article shows that also companies focussing on intelligent product service combinations or innovative techno-organisational processes outperform their competitors as regards employment growth.

A wide definition of weak spots does not only allow analysing the possibilities for technical or technological improvements and innovations, but it is the basis for innovations in the companies’ organization. If a weak spot exists due to disrespect of the normative organizational structure, the management has to enforce the acceptance of the given structure. If there is a weak spot due to any mistake in the organizational structure itself, the analysis of weak spots in the organizational system provides a basis for process optimizations.