Geschäftsmodelle

Industry 4.0 not only changes products, processes and work organisation, but also the understanding of leadership. Manager in future are visionaries, analysts and mentors who develop the strategy and new business models, designer and moderators for virtual and intercultural teams, self-reflected personalities..

Cloud computing is the buzzword of the last years; meanwhile, it becomes more present in the product portfolios of IT service providers. A lot of newcomers emerge in the cloud market and established player extend their traditional IT business with cloud aspects. Based on a comprehensive literature analysis, a structured framework for cloud business models is synthetized. This framework is used to investigate and compare 29 successful business models in the cloud market. With the help of a cluster analysis, four common patterns of combination are identified for cloud business models. These clusters induce recommendations for action for IT service providers in the cloud market.

Electric mobility is currently subject to intensive discussions. New business models, products and services, as well as innovation concepts are developed by R&D and tested in real-life. In this context, the project “Personal Mobility Center” has been carried out in the Bremen/Oldenburg model region for electric mobility. On the basis of the Product Life-Cycle, first approaches for product-related services in the different phases of electric mobility have been worked out. Analysis of these “Extended Products” has shown that battery electric vehicles have to overcome several challenges before new mobility offers based on them can compete on the market.

Grid and cloud computing open up new possibilities for small and medium sized companies. On the basis of two use cases from the fields of deep drawing and casting process simulations we show different ways to utilize grid and cloud technology to enable the companies to offer new services and to employ new business models.