Using case studies, this article describes the business impact that Ubiquitous Computing could have on future organisations. Not only human beings but also products want to communicate a specific image. The article shows how this will affect future business processes. The product becomes the agent of the producer and communicates with its environment in order to comply with the performance objectives given by the producer. By using Ubiquitous Computing, possible future product functions will outperform the current industrial communication design by far.
Industrie Management | Volume 19 | 2003 | Edition 6 | Pages 29-31
