customer orientation

Success Criteria for Innovations as a Management Concept in the Context of Industry 4.0: Theoretical Approaches and Their Implementation in Six Selected Companies

Success Criteria for Innovations as a Management Concept in the Context of Industry 4.0: Theoretical Approaches and Their Implementation in Six Selected Companies

Theoretische Ansätze und deren Umsetzung bei sechs ausgewählten Unternehmen
Boris Zimmermann, Lisa Gutermuth, Louis Spigarski, Noah Philipp Dörmer, Philipp Knauf
Auf Basis von 36 aktuellen Literaturquellen wurden zehn Erfolgskriterien für Innovationen ermittelt. Die am häufigsten genannten Erfolgsfaktoren sind dabei zum einen das Verständnis gelebter Innovation als fester Teil der Unternehmenskultur und deren feste Verankerung auf der strategischen, taktischen und operativen, sowie die gezielte Förderung von Kundenorientierung in allen Abteilungen. Mitarbeiter von sechs ausgewählten Unternehmen wurden in persönlichen Interviews befragt, inwieweit diese Kriterien erfüllt worden sind. Aus diesen Erkenntnissen werden Best-Practice-Ideen zur Entwicklung einer optimalen Innovationskultur im Unternehmen abgeleitet.
Industrie 4.0 Management | Volume 39 | 2023 | Edition 6 | Pages 22-26 | DOI 10.30844/IM_23-6_22-26
Customer Orientation in the Technology Development

Customer Orientation in the Technology Development

Thomas Pottebaum, Thorsten Störmer
These days most companies operate in buyer‘s markets, where a strong focus on customer requirements is a main driver for competitive advantage and sustainable profits. Key issue in this context is the integration of the customer view into technology development without setting narrow boundaries for the potential technological solution space. Product development activities often concentrate on the definition of requirements for specific components at an early stage. This article shows an approach, where the customer view is translated via product functions into technical specifications. Thus technology development has a much broader potential solution space compared to an early focussing on specific components.
Industrie Management | Volume 25 | 2009 | Edition 1 | Pages 37-39
Strategic Service Management – Integration of Customer, Competences and Strategy

Strategic Service Management - Integration of Customer, Competences and Strategy

Integration von Kunde, Kompetenz und Strategie
Patrice Lienhard, Sebastian Meyer, Martin Stanik
Service companies and service offering industrial enterprises face new challenges. These include the increasing substitution of similar goods and services from one enterprise with those of another, dynamic resources and the emancipation of the customer caused by the change from a seller’s to a buyer’s market. Knowledge about their own abilities, the customer’s needs, as well as their integration into a service strategy become critical success factors of an enterprise.
Industrie Management | Volume 19 | 2003 | Edition 4 | Pages 36-39