consultant

Abstract Selling highly configurable or complex products in online markets  has been difficult as they often require intensive consultation time which  currently takes place in a physical store. The consultation process has various  facets that could possibly benefit from digital solutions. As a first step in our  research process, we conducted an ethnographic observation in a furniture store  to analyze current sales and consultation processes. Based on our findings, we  derive several requirements which can guide the design of IT solutions to  digitalize those processes. Additionally, we propose an augmented reality  system offering various benefits to both consultants in stores as well as  customers at home. Introduction Striving for competitiveness, retailers constantly look for new opportunities and  optimal strategies to keep customers interested in their wares. With the  implementation of digital technology, ...