Innovation

An innovation process based on the principles of Total Technology Development involves the systematic use of available know-how and employment of the technology potential. The thus generated innovations focus on actual needs and requirements. There is a new definition for measurement of innovation: The increase of “System Ideality”. This principle forms the base for the strategic direction of the company. An essential part of this approach is the functional view of the system with an analytical valuation. This article describes the theorem of the new management method.

To place new products successfully on the market, companies have to manage their innovation activities efficiently and to adapt their organisation and structures to changing demands continuously. Therefore the Fraunhofer IAO develops a procedure which allows the analysis of the ability to innovate as well as the evaluation and controlling of the innovation activities.

In the branch of technical high end consumer goods for the companies it’s becoming more and more difficult to differ in the functionalities of their products. This applies especially in the luxury car segment. Keeping in mind the developmental periods of about 60 months, a clear strategy is needed. A process for strategy development can be found in most companies on the top management level. But a systematic approach for the prioritization of development projects is also needed on medium enterprise levels. The implementation of such an approach in the development resort of an automotive company shows barriers and potentialities.

An effective technology control system is helpful for preserving potentials of flexibility. The product technology portfolio is a suitable technique for reviewing effective and efficient applications of technologies. The results are basis for decisions in technology management of firms.