Innovations are especially successful, if customer requirements are already incorporated appropriately in the development stage. The translation of customer requirements to innovation specifications is particularly difficult, if the innovation consist of a system bundle of services and physical products, as it is often recognizable in industry nowadays. This paper shows how Quality Function Deployment (QFD) can be utilized to develop these mixed bundles. Until now QFD is a well-known instrument for the development of purely physical products. By its extension it can lead to an optimised assignment and design of components in a Product Service System (PSS).
