Profilerating product complexity has numerous reasons and consequences for the whole enterprise. Often these are unknown. The management of product complexity addresses neither the unifold maximization nor the minimization of product diversity. Managing product complexity, i. e. product range, product sequence and product assembly, means to achieve an optimum where high cus-tomer value can be reached whilst maintaining comparatively low cost of production. The VMEA method (Variant Mode and Effects Analysis) is designed and proven for the optimization of both the product assembly and the product functions. It facilitates a systematic and consequent approach to managing product complexity. Thus product complexity can be used as strategic success position and competitive advantage.
Industrie Management | Volume 19 | 2003 | Edition 1 | Pages 57-59
