German employers are increasingly burdened by the costs of their employees being absent from work due to illness. At the same time, the role of human capital and thus its health has become more and more fundamental for the competitiveness of a company. Nevertheless, projects in small and medium enterprises lack strategic focus and implementation. On the basis of a case study in the automotive industry, this article introduces an evidence-based framework for integrating workplace health into the corporate strategy. It also gives recommendations for implementation through project management methods.
