Global brands require global service providers for supporting their worldwide business. Especially for SME service providers this represents a significant challenge. Whereas physical products more or less look alike in different world markets, peoples’ expectations on services can be of entirely different nature. Therefore a service provider might be forced to re-invent his services when entering a new market. Beyond that, the obvious financial and cultural challenges of founding an organization in a foreign market remain. For those reasons it may not always be the best solution to found an own organization in a foreign market. A strategic partnership with a SME service provider in that other market reduces financial risks, enables high quality services from day one on and preserves a major USP of SME service provider: top managements’ commitment. The conflict “SME service provider” vs. “global services” can be solved and allows SME service providers to compete with global ...
