In recent years, services increasingly became a subject in research as well as in practice. In comparison with product development new service development often is dominated by intuitive action. Therefore there is a huge potential for optimizing the development procedure in terms of a determination, quality and customer focus. This article introduces an approach for service development that is based on a methodical approach. It is shown, how the complex task of service development can be simplified.
Industrie Management | Volume 19 | 2003 | Edition 4 | Pages 75-77
