In the branch of technical high end consumer goods for the companies it’s becoming more and more difficult to differ in the functionalities of their products. This applies especially in the luxury car segment. Keeping in mind the developmental periods of about 60 months, a clear strategy is needed. A process for strategy development can be found in most companies on the top management level. But a systematic approach for the prioritization of development projects is also needed on medium enterprise levels. The implementation of such an approach in the development resort of an automotive company shows barriers and potentialities.
