The changing market situation due to growing globalisation, the development of new technologies, as well as the strong competition forces today’s enterprises to employ innovative strategies in order to maintain their competitiveness on national and international markets. Many companies respond to this challenges establishing cross national co-operations. This policy is also applied in the field of product development. Nevertheless it becomes clear that many problems of a product development between distant located collaboration partners are based on cultural differences. Hence balancing and adjusting cultural differences is of pivotal impor-tance for the success of the project type.
Industrie Management | Volume 19 | 2003 | Edition 3 | Pages 30-33
