State of the Art IT-solutions for Product Lifecycle Management (PLM-solutions) offer no support for decision makers in the early phases of product engineering. Their focus is rather on the administration of design data. This article describes a concept for the advancement of PLM-solutions. Existing approaches in Business Information Management are being discussed and extended to allow their application in the PLM-context. Fundamental idea of the described concept is a role, task and process oriented guidance of decision makers. Finally the strategy of realisation is outlined and an outlook on major potentials of realisation is given.
