Companies have to be thoroughly agile. Agility means that companies must be able to consider two things at the same time: On the one hand, companies have to maintain the quality of their own products and services at all times. Continuous innovations could help with this. On the other hand, companies have to be able to adapt themselves to these permanent changes due to these innovations, whereby the adaptation speed must be as high as possible. The question arises as to what extent the cultural identity of nations play a role in terms of their mutability, flexibility and vitality.
