Artificial Intelligence (AI) can make a major contribution to the future viability of our economy and society—whether by improving existing processes or new products and services that promise greater efficiency, more robust structures and more climate protection. At present, however, SMEs in particular are still reluctant to use AI systems. The frequently cited reason is that data protection hurdles appear to be too high. This article discusses the opportunities of data-based value creation. The central question is how AI applications in industry can generate economic added value from data while maintaining data protection and security.
