The vision of the “Internet of Things” describes networked, interactive objects which are capable of autonomous decision-taking. The potentials of this vision for logistics in the automotive and food sector go from tracking and tracing throughout the supply-chain, via quality assurance and monitoring through to new service models and consequently completely novel sources of revenue. Key elements of the “Internet of Things” such as auto-identification technology or sensors are already mature and ready to be used in logistics. On the basis of a series of industry case studies, this article describes the current situation in industry with regards to these technologies and identifies future potential. To facilitate the analysis, it presents an instrument by which the level of implementation of the technologies of the “Internet of Things” can be measured.