Digitalization changes industrial value-added processes as well as the expectations and requirements of customers, staff, suppliers and partners. For industrial companies, these changes bring risks and opportunities. They need to react and adapt their products and services to remain competitive and survive in the digital age. With service design and design thinking, companies can identify future-proof business areas to develop products and services that bring users added value. We will introduce you to the nature and effects of such design processes and outline the benefits for your company.