Traditionally product focused companies diversify into the industrial service business and recognize the transition to solution provider as a key idea for their business. But the historically grown organizational structures do only support this transition to a certain extent. Existing structures need to be replaced by organizational design which supports the new strategies of the companies. Product business and service business will need to be organizationally detached from each other. These changes in organizations are often accompanied by conflicts and challenges which need to be addressed.
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