Speak the Language of Your Target Group

Translate Your Own Knowledge for Others

JournalIndustrie 4.0 Management
Issue Volume 35, 2019, Edition 2, Pages 38-38
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Abstract

It is no surprise that communication is not always easy, even if we speak the same language. Misunderstandings arise or we cannot convince other people of a solution that we consider as the only correct one. In order to inspire our counterpart even better by our idea, we have to translate our request into his own language. Therefore the combination of findings from communication- and neuroscience helps us to create a limbic communication.

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Potentials: Leadership