Protecting Prime Quality by Using Anti-Counterfeiting Strategies

JournalIndustrie Management
Issue Volume 26, 2010, Edition 4, Pages 53-56
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Abstract

Product piracy has risen to a serious problem for almost every manufacturer in the capital goods industry. Especially if the customer unwittingly mistake counterparts for original products, the manufacturer will lose parts of reputation. So manufacturers have to expand their quality management with new tasks to ensure that their original products are delivered to their customers. A holistic anti-counterfeiting-strategy provides adequate counter measures for this challenge.

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Potentials: Product Piracy