Effective After Sales Service Management | 
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Durch einen strategie- und lebenszyklusorientierten Ansatz lassen sich Potenziale ausschöpfen
| Journal | Industrie Management |
| Issue | Volume 23, 2007, Edition 1, Pages 60-63 |
| Share | Cite | Download |
Abstract
Eroding margins for primary products have redirected many firms’ attention to the highly profitable After Sales Service (ASS), because of its high revenue and profit contribution. Trying to tap the high potential, companies are faced with numerous problems. This paper presents a strategy- and lifecycle-oriented approach for ASS to meet these challenges.
Keywords
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Potentials: Profitability
