Designing Competitive Service Portfolios | 
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| Journal | Industrie Management |
| Issue | Volume 24, 2008, Edition 2, Pages 19-22 |
| Share | Cite | Download |
Abstract
industrial enterprises to permanently develop new strategies to differentiate themselves from their competitors. Besides product innovations, services complementing these products are increasingly used for differentiation purposes. But only the right combination of different services forming a service portfolio allows successful service offering. Therefore, a systematic engineering approach is required to compose a service portfolio that fits to a company’s potentials as well as to customer requirements. However, until today this aspect of service engineering is not continuously and systematically supported.
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Potentials: Services Strategy
