Customer Involvement in the Development of Services | 
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Ziel- und risikoadäquates Methodenportfolio zur Einbindung von Kunden in die Gestaltung von Dienstleistungen
| Journal | Industrie 4.0 Management |
| Issue | Volume 32, 2016, Edition 1, Pages 19-24 |
| Share | Cite | Download |
Abstract
Clearly defined objectives and a systematic risk assessment are the prerequisite for efficient customer integration. Here we show that the core to achieve this is: (i) a workshop-based process for planning and integration of customers into the development of services and (ii) a structured data base of customer integration methods. Out of this database an individual set of methods - depending on the task and the context - can be composed.
Keywords
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Potentials: Services Strategy
